Navigating the Shift: A Guide to the Platform Revolution The traditional "pipeline" business model—where products are created and pushed to consumers in a linear chain—is rapidly being replaced by a more dynamic system. In their seminal book, , authors Geoffrey G. Parker , Marshall W. Van Alstyne , and Sangeet Paul Choudary explore how digital giants like Uber, Airbnb, and Amazon have leveraged technology to connect producers and consumers in a way that creates exponential value.
Platforms outperform traditional businesses because they don't just sell a product; they provide the infrastructure for others to interact. Key advantages include: The Platform Revolution Book Summary - Geoffrey Moore Navigating the Shift: A Guide to the Platform
If you are looking to understand how these networked markets function, this guide provides a breakdown of the book's core concepts and where to find your own copy. Why Platforms Are Winning Van Alstyne , and Sangeet Paul Choudary explore