Maya is a tech enthusiast. She needs a phone that can handle high-end video editing, so she is highly and has the ability to understand technical specs.
In the world of psychology and communication, stands for the Elaboration Likelihood Model , a theory developed by Richard Petty and John Cacioppo in the 1980s. It explains how we process information and how our attitudes are changed by the messages we encounter. Maya is a tech enthusiast
When she sees an ad for the new "Apex Phone," she ignores the flashy music and the celebrity spokesperson. Instead, she focuses on the of persuasion: stands for the Elaboration Likelihood Model