Entrepreneurial Negotiation by Dinnar and Susskind, detailed via the Program on Negotiation at Harvard Law School, outlines how founders must manage relationships, emotions, and uncertainty to navigate high-stakes deals, rather than focusing solely on financial terms. Key advice includes avoiding common pitfalls like poor preparation, neglecting ethical issues, and fostering "mutual gains" to build long-term partnerships. Read the full analysis at Program on Negotiation . New Book on Negotiation Challenges for Entrepreneurs - PON