Analyzing how physical, spatial, and sensory elements can actively "control" or heavily influence an attendee's mood and reactions.
Evaluating the symbols, visual cues, and objects used within an event to decipher what they communicate to the consumer. Events Design and Experience (Events Management)
Uses sociological and psychological terms that may require a second read. Analyzing how physical, spatial, and sensory elements can
Breaking down the psychological processes of perception to understand how individuals interpret events. Analyzing how physical
For students and event designers, this remains an essential read because it moves the discipline away from "party planning" and into the realm of . It teaches you to stop asking "How do we run this event?" and start asking "How do we want our attendees to feel?" Events Design and Experience (Events Management)