Facebook.com

All video content has been unified under the Reels format to compete with short-form video trends, with video watch time growing by double digits.

Facebook is undergoing a fundamental transformation into an "AI-driven discovery engine": facebook.com

A significant 2026 policy restricts non-verified pages to just two external links per month in posts to discourage users from leaving the platform. Key Features & Tools All video content has been unified under the

Facebook.com: 2026 Strategic Platform Overview Facebook remains the world's largest social media platform as of early 2026, with approximately and 2.11 billion daily active users (DAU) . While growth has plateaued in North America (0.3%), the platform continues to expand in emerging markets, led by India with over 383 million users. In 2024, Meta reported $164.5 billion in total revenue , with advertising accounting for 97.3%. Core Platform Metrics (2025-2026) While growth has plateaued in North America (0

Meta is heavily pushing "Professional Profiles" for creators, allowing personal accounts to access monetization tools previously reserved for business pages.