Dex makes his way out onto the flea market floor, scoping out a wide array of clothing items, cheap accessories, and knockoff designer bags.
Both artists are known as massive fashion lovers. By placing authentic high-fashion pieces (like Rocky's fur and Swedish Acne jacket) inside a warehouse filled with bootleg goods, the video plays on the concept of "street cred" and the accessibility of fashion. Famous Dex - Pick It Up feat. A$AP Rocky [Official Video]
True to the AWGE brand, the video is scattered with psychedelic transitions, digital artifacts, and editing techniques reminiscent of old VHS tapes or camcorders mixed with modern rapid-fire cuts. 💡 Key Themes & Cultural Impact Dex makes his way out onto the flea
The music video thrives on an ironic juxtaposition of high fashion and bootleg culture. Rather than renting out a standard high-end mansion or luxury storefront, Famous Dex and A$AP Rocky take over a gritty, local flea market. True to the AWGE brand, the video is
The palette bounces between the grim, yellowish hue of indoor fluorescent flea market lighting and bright pops of eccentric color from the rappers' designer clothing.
The visual starts in a dimly lit back office where Famous Dex and a group of women are seen counting thick stacks of cash.
Later in the video, A$AP Rocky makes his appearance draped in a massive, bright pink fur coat, standing out aggressively against the drab, fluorescent lighting of the market office to deliver his fast-paced verse. 🎨 Visual Style & Cinematography