Buy One Get One Half Off 2015 — Famous Footwear

Despite a challenging retail environment early in the year due to unseasonably warm weather, these targeted BOGO campaigns helped the brand rebound. By the end of 2015, Famous Footwear was outperforming many of its peer brands under the Caleres umbrella, proving that the classic "Buy One, Get One" lure remained a powerful motivator for families looking for value.

The 2015 sales were designed to be highly stackable for savvy shoppers. For instance, during major events like , customers could combine the BOGO 50% off deal with additional sitewide discounts (like an extra 20% off) and free shipping.

In 2015, the "Buy One, Get One 50% Off" sale at became more than just a promotion—it was a centerpiece of a major transition for the company . That year, its parent organization, formerly known as Brown Shoe Company, officially rebranded to Caleres to reflect its "passion for footwear". famous footwear buy one get one half off 2015

Against this backdrop of corporate change, the 2015 BOGO sale played out through high-energy marketing and shifting consumer trends: The "Happy New School Year" Campaign

was a massive success story that year, with its colorful "Flex Appeal" and "GoWalk 3" collections leading the athleisure trend. Strategic Deals and Digital Growth Despite a challenging retail environment early in the

The 2015 Back-to-School season was anchored by the TV spot. This campaign focused on the excitement of fresh starts, prominently featuring popular brands of the time:

(specifically "Cupcake" and "Hart Boots"). New Balance 750 and DC Shoes Pure . For instance, during major events like , customers

Check modern for major brands like Nike or Birkenstock. Locate the nearest store for free in-store pickup . Famous Footwear TV Spot, 'Happy New School Year'