This study explores the shift from simple amusement parks to "thematic landscapes" that serve as physical extensions of media content.

For insights into "mature land" (physical/location-based) entertainment and its integration with media, an interesting research paper is (2023) published in Global Hospitality and Tourism Management . Key Insights from the Research

: Experiential businesses are now high performers in media portfolios. Major operators use these physical locations to build deeper loyalty and unlock new value from their data and creator ecosystems.

: The industry is increasingly using digital twin technology and AI to enhance guest experiences within these themed lands, bridging the gap between digital content and physical presence.