Gigi D'Alessio Rediscovering Romantic Roots with "Assaje" Released in June 2021, "" marked a significant return to the classic Neapolitan romanticism that first made Gigi D'Alessio a household name . Featured on the Buongiorno - Special Edition 2021 album, the track blends traditional Neapolitan sentiment with contemporary production. The Official Music Video

: The song touches on jealousy, the physical sensation of love (likened to "Chanel drops on the skin"), and the desire for constant presence.

The official video for "Assaje" was directed by and stars Gloria Gallo and Giorgio Montaldo . Produced by Rockett, the visual narrative mirrors the song's lyrical themes of deep, almost overwhelming love.

The title "Assaje" translates to "a lot" or "very much" in Neapolitan, serving as a passionate declaration of affection. The lyrics explore the intensity of a relationship where even a ringing phone is seen as an intrusion on a shared moment.

"Assaje" has become a staple in D'Alessio’s live repertoire, frequently appearing on setlists alongside classics like "Non dirgli mai" and "Mon amour". It remains a popular choice for fans on social media platforms like TikTok, where it is often used to soundtrack nostalgic or romantic content. Gigi D'Alessio - Assaje (Official Video)

: The video was filmed under strict COVID-19 safety protocols prevalent during its 2021 release. Creative Team : Director/Editor : Fabrizio Cestari. DOP : Leonardo Cestari. Grooming : Iman El Feshawy. Lyrical Meaning and Composition

: It follows D'Alessio's signature style of melodic pop, heavily influenced by the rich musical heritage of Naples. Performance and Impact