Gong Gui Zai — Yify
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
If you have ever spent a late night scouring or niche horror forums for that one film that truly pushes the boundaries of Hong Kong’s "Category III" exploitation, you likely stumbled upon " Gong gui zai " (1983). Better known to international audiences as Red Spell Spells Red , this film is a hallucinogenic journey into black magic, ancient curses, and some of the most unsettling Practical FX of the early 80s. The Setup: A Documentary Gone Dead Wrong
The plot follows a documentary film crew traveling from Hong Kong to Malaysia to investigate local legends. In a classic horror setup, they inadvertently desecrate a tomb, releasing the malevolent (Gong gui zai). As they flee to a remote village in Borneo, the spirit pursues them, systematically picking off the crew members through increasingly bizarre and gruesome methods. Why It’s a Cult Classic (and Why to Be Wary) Red Spell Spells Red (1983) - IMDb
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” Gong gui zai YIFY
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” If you have ever spent a late night
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” In a classic horror setup, they inadvertently desecrate
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
If you have ever spent a late night scouring or niche horror forums for that one film that truly pushes the boundaries of Hong Kong’s "Category III" exploitation, you likely stumbled upon " Gong gui zai " (1983). Better known to international audiences as Red Spell Spells Red , this film is a hallucinogenic journey into black magic, ancient curses, and some of the most unsettling Practical FX of the early 80s. The Setup: A Documentary Gone Dead Wrong
The plot follows a documentary film crew traveling from Hong Kong to Malaysia to investigate local legends. In a classic horror setup, they inadvertently desecrate a tomb, releasing the malevolent (Gong gui zai). As they flee to a remote village in Borneo, the spirit pursues them, systematically picking off the crew members through increasingly bizarre and gruesome methods. Why It’s a Cult Classic (and Why to Be Wary) Red Spell Spells Red (1983) - IMDb
