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These papers analyze how older women are depicted—or often omitted—in mainstream entertainment media.

: A 2025 study analyzes how "granfluencers" on platforms like TikTok use authenticity and agency to reshape societal narratives around aging.

Modern research highlights a shift from older women as passive consumers to active "granny bloggers" and digital influencers.

: This research examines grandmothers' experiences on Facebook, noting that they often use the platform to maintain family bonds through photos and news of grandchildren. Media Representation and Stereotypes

Several research papers explore the intersection of "grannies" (older women), entertainment, and media, ranging from their active role as digital content creators to their representation in film and advertising.