The audience is "Problem Aware" but doesn't know your specific solution yet.
The audience is "Product Aware." They know what you sell but need a reason to choose you. How it works: Open with your biggest claim or benefit. Key Tip: Ensure the promise is bold but credible. 3. The Problem-Solution Lead Great Leads by Michael Masterson Pdf
Empathize with their "hot button" issues before offering hope. The audience is "Problem Aware" but doesn't know
Get straight to the deal—price, discounts, and guarantees. Great Leads by Michael Masterson Pdf
Mastering the First 500 Words: Lessons from Michael Masterson’s "Great Leads"
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