The project was born in September 2019 from a desire to capture the group's "Brasília DNA"—a light, joyful, and authentic style of pagode. Unlike traditional concerts, Churrasquinho is designed to feel like a gathering among friends, featuring:
: Live events often last over six hours , featuring 360-degree scenography, "open food" barbecue, and brand activations. grupo_menos_e_mais_churrasquinho_do_menos_e_mai...
July 7, 2022, Sao Paulo, Sao Paulo, Brasil: (INT) Menos e Mais Group Press Conference on Their next Musical Project. July 8, 2022, Grupo Menos É Mais | Concerts and Tour Tickets - Fever The project was born in September 2019 from
: By 2025, they reached unprecedented milestones for the genre, with tracks like "P do Pecado" (featuring Simone Mendes) spending 16 weeks at #1 on the Billboard Brasil Hot 100 . July 8, 2022, Grupo Menos É Mais |
: The project evolved from local bars to international tours, including sold-out shows in the United States at venues like the Miami Marine Stadium.
: The group mixes their own hits with medleys of classic samba and pagode anthems, making the genre accessible to a younger audience. Rise to Success
What began as an informal video series recorded in Brasília exploded during the pandemic as their digital content went viral.