: Beyond films, the brand includes a 2018 book, Hocus Pocus and the All-New Sequel , and significant merchandise like Funko Pop figures [15].
: Directed by Kenny Ortega, the film stars Bette Midler (Winifred), Sarah Jessica Parker (Sarah), and Kathy Najimy (Mary) as the Sanderson Sisters [29, 31]. The story follows a teenager who accidentally resurrects the trio of witches in modern-day Salem [22]. Hocus Pocus
The Disney franchise has transformed from a 1993 box office disappointment into a cultural phenomenon and a multi-film series. Originally released in July 1993, the film initially lost Disney approximately $16.5 million during its theatrical run [12]. However, it found new life through annual television broadcasts and home video sales, eventually selling over $1 million in DVDs every October [12]. Franchise Overview : Beyond films, the brand includes a 2018