: Large commercial-focused agencies in major metros can reach 10x to 13x EBITDA.
: Multiples averaged 11.4x as of late 2025. how much does it cost to buy an insurance agency
The cost to buy an insurance agency typically ranges from for established mid-market businesses. For smaller operations or individual "books of business," costs often fall between $150,000 and $350,000 . Valuation Multiples : Large commercial-focused agencies in major metros can
The purchase price is rarely a flat calculation and is heavily influenced by the "quality" of the agency's revenue: How Much Does It Cost to Buy an Insurance Agency? For smaller operations or individual "books of business,"
Agencies are primarily valued based on their earnings or revenue, with multiples varying by the size and profitability of the firm. : Small Agencies : Typically sell for 4x to 6x their EBITDA.
: A common "rule of thumb" for buying a specific book of business is 1.5x to 2.5x the annualized gross commission. Factors Influencing the Final Price