How To Add Instagram Buy Button Apr 2026

Adding a "Buy" button to Instagram—officially known as —allows businesses to tag products in posts, stories, and reels, directing users to a checkout page. To enable this, you must convert to a professional account, connect a product catalog via Meta Commerce Manager, and receive account approval. 1. Meet Eligibility Requirements

Before you can add shopping features, ensure your business meets Meta's criteria: Your business must be in a supported market . how to add instagram buy button

You must sell physical goods that comply with Instagram's commerce policies. Adding a "Buy" button to Instagram—officially known as

You must own the e-commerce website from which you intend to sell. 2. Switch to a Professional Account Only Business or Creator accounts can use shopping tools. How To Add Shop Button On Instagram (2026) how to add instagram buy button