: By owning every studio, SoulCycle ensures that the "sanctuary" experience—including candlelit rooms and legendary instructors—remains identical across all 60+ locations.
While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group . how to buy a soulcycle franchise
: The most direct competitor with a well-established global franchise system. : By owning every studio, SoulCycle ensures that
Currently, there is no public application or "Buy a Franchise" page for SoulCycle. If you are a real estate developer or a high-net-worth investor, your best path is through corporate partnerships rather than individual ownership: : By owning every studio