How To Gain Customers And Increase Profits With... File

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. How to gain customers and increase profits with...

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. “B2B companies aren't often natural-born marketers