To win the (officially rebranded by Amazon as the Featured Offer ), you must meet strict performance standards that prove you provide the best value and customer experience. As of early 2026, the algorithm has shifted to prioritize delivery speed more heavily, often outweighing price in competitive categories. Core Eligibility Requirements
: Target 97%+ (the minimum floor is 90%). Late Shipment Rate : Must stay below 4% . Valid Tracking Rate : Must be 95% or higher (99% for SFP). how to get the buy box amazon
: Amazon evaluates the total cost (item price + shipping). Being the cheapest isn't mandatory if your other metrics (like shipping speed) are superior. Account Health & Shipping Metrics : To win the (officially rebranded by Amazon as
: You must be on the $39.99/month plan.
If multiple sellers are eligible, Amazon rotates the Featured Offer based on these weighted signals: Late Shipment Rate : Must stay below 4%