: Early versions used hydrogenated oils, but as concerns over trans fats grew, the formula was updated to remove them.
: To be labeled "margarine" in the U.S., a product must contain at least 80% fat . I can't believe its not butter.rar
The brand’s fame exploded in the 1990s through its marketing, which leaned heavily into romance-novel aesthetics. : Early versions used hydrogenated oils, but as
: Model Fabio Lanzoni became the face of the brand in 1994, appearing in dramatic commercials where his only line was often the brand's name. : Model Fabio Lanzoni became the face of
The product has changed significantly since its 1981 debut to keep up with health trends:
: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe
: This spread contains less than 80% fat, officially classifying it as a vegetable oil spread . It is made primarily from water, soybean oil, and palm oil. 🎬 The "Fabio" Era and Pop Culture