Immersive Macht. Affekttheorie Nach Spinoza Und... -

Mühlhoff argues that contemporary power (especially in digital and corporate environments) functions through . This is not a power that stands against the subject, but one that operates through the subject's own affective dynamics. Theoretical Foundations

A prominent example used in the work is . In these settings, "soft" power techniques (like team-building, flat hierarchies, and emotional engagement) create an immersive atmosphere where employees voluntarily exploit their own affective resources for the company's benefit. Immersive Macht. Affekttheorie nach Spinoza und...

Provides the sociopolitical framework through concepts like governmentality and the dispositif . Mühlhoff uses Foucault to show how these affective interactions are strategically organized into "affective arrangements". Key Concepts Key Concepts These are local constellations—such as a

These are local constellations—such as a modern "agile" office or a social media platform—where the physical, technological, and social elements are designed to "lure" individuals into specific modes of feeling and acting. In these settings

The book synthesizes two major philosophical frameworks to explain how subjects are "captured" by their surroundings: