Imvu.svb 【Bonus Inside】

: Instead of internal testing, they used constant feedback from surveys, emails, and chat forums to fix and evolve the product in real-time.

As the platform grew, it faced hurdles common to large social spaces: IMVU.svb

Founded in 2004 by Will Harvey and Eric Ries, IMVU was created as a 3D avatar-based social network and instant messaging service. While traditional tech companies of that era spent years perfecting a product before launch, IMVU’s founders took a radical approach: : Instead of internal testing, they used constant





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