: Studios are "leaving money on the table"; 93% of audiences are likely to watch content with leads over 50, and diverse casts consistently drive higher box office returns. Dominant Narratives & Stereotypes
: Women aged 60+ accounted for just 2% of major female characters , while men in that age group made up 8% of major male roles. Insatiable MILFs-14012022_720p.mp4
Research - Center for the Study of Women in Television & Film : Studios are "leaving money on the table";
: In 2025, only 39% of top films featured female leads, a 16-point drop from the previous year. Insatiable MILFs-14012022_720p.mp4