: Customers can now exchange gift cards between stores and return Cabela’s purchases to Bass Pro locations [36].
: In some regions, Cabela's locations have slowly transitioned to full Bass Pro Shops branding [22]. is bass pro shop buying cabela's
The acquisition of by Bass Pro Shops was a landmark $5 billion deal that officially closed on September 25, 2017 [21, 31]. This merger united two of the most iconic "destination" retailers in the outdoor industry, creating a combined powerhouse with roughly 20% control of the U.S. hunting, camping, and fishing market [9, 13, 20]. The Road to the Merger : Customers can now exchange gift cards between
: Historically, Cabela's was the leader in hunting gear , whereas Bass Pro Shops led in fishing and boating via its White River Marine Group [28]. and fishing market [9