is ITZY at their most ambitious. It’s a bold gamble that swapped catchy pop hooks for atmospheric tension and grit. If you love K-pop videos with high production value, fierce styling, and top-tier dancing, this is a must-watch.
anchor the video with intense charisma; their "killing parts" feel genuinely menacing. ITZY "마.피.아. In the morning" M/V @ITZY
The M/V is a masterclass in . From the high-fashion "mafia" boardroom to the fiery outdoor choreography scenes, the color palette is dominated by deep reds, blacks, and sharp metallics. Each member represents a different facet of the "Mafia" game—deception, surveillance, and execution—which keeps the storytelling engaging. Performance & Choreography is ITZY at their most ambitious
Produced by J.Y. Park, the track is built on a heavy, minimalist hip-hop beat. While it was polarizing at launch due to its unconventional structure and "talk-singing" verses, it has aged remarkably well as a high-energy performance piece. The tension builds perfectly into the explosive final chorus. anchor the video with intense charisma; their "killing
shines with her fluid transitions, while Yuna and Lia lean into the theatrical, femme-fatale acting required for the concept. The Sound
As expected from ITZY, the dancing is the standout. The choreography is intricate and snappy, particularly the "hand-gun" motifs and the heavy, rhythmic footwork in the chorus.
— A visual knockout that solidified ITZY as performance queens.