The song and its visual identity were born out of a raw, independent spirit. Jay Sean wrote "Ride It" alongside producer , who famously produced the track in a garden shed.
The storyline follows Jay Sean pursuing a love interest through scenes of dancing and flirting, effectively bringing the lyrics' "thrill of the chase" to life. The video is notable for its polished production and dynamic choreography, which cemented Sean's status as a multifaceted performer. Jay Sean "Ride it" (**official video***)
The official music video, filmed on August 12, 2007, at the central London nightclub , serves as a sleek visual extension of the song's themes of late-night chemistry and flirtatious games. The song and its visual identity were born
The audio production features a distinct "South Asian flair," incorporating subtle tabla percussion and a winding flute melody inspired by Tan Dun's soundtrack for Hero . The video is notable for its polished production
Watch the evolution of Jay Sean's hit from its original R&B roots to the viral dance remix that dominated social media: YouTube · Jay Sean - Topic Jay Sean's Basement Banter | EP #1 - "Regarding Ride It". YouTube · jayseanworldwide
After a demo of the song leaked online, the enthusiastic fan response prompted the decision to shoot the official music video and release it as a single. Cultural Impact and Revival
While the 2007 video remains a classic, the song gained a second wave of massive popularity in 2019. A deep-house remix by DJ Regard went viral on TikTok, leading to billions of streams and introducing Jay Sean's iconic R&B hook to a new generation.