The hashtag and the phrase "official music" were frequently used by supporters on platforms like YouTube and TikTok to share these tracks.
Beyond official TV spots, the Sertanejo version spread through "motociatas" (motorcycle rallies) and social media, where supporters played it to signal their community identity.
The "official" nature of these jingles was often reinforced by high-profile endorsements from the Sertanejo community.
Like most successful jingles, it utilized a repetitive, simple melody designed to stick in the listener's head—functioning almost as an "audio logo" for the candidate.
While "Capitão do Povo" was a primary anthem, other tracks followed similar musical patterns: #Jingles2022: "Votei e voto de novo" - Jair Bolsonaro (PL)
While several jingles circulated, the version of "Capitão do Povo" became a cornerstone of the campaign’s visual and auditory identity.
The use of these artists was a tactical move to "attract undecided voters" and solidify support among those who identify with the rural, conservative values often portrayed in the genre. Digital Impact and "Agro" Connection
In late October 2022, several prominent Sertanejo singers appeared in TV commercials specifically to perform the jingle "Capitão do Povo".