Jingle "pegou Pressгјo" - Jerгґnimo Rodrigues 13 (bahia - Eleiг§гµes 2022) Direct

Interestingly, the artist Oh Polêmico, who originally recorded the hit for Jerônimo, later recorded a "remake" for opponent ACM Neto during the runoff, highlighting the jingle's massive cultural value. Key Campaign Elements Analyzed in Research

The jingle, also known as "Samba do Jero," became a viral sensation on TikTok and Instagram, characterized by its "pagodao baiano" rhythm and a specific choreography (the "dancinha"). A key academic paper that analyzes the communication

Outlets like G1 Globo and Metro1 noted that the "pagodão" style of Jerônimo's jingle was a deliberate choice to contrast with the more traditional "axé" or "forró" styles of his opponents. The campaign used the jingle to link Jerônimo's

A key academic paper that analyzes the communication strategies used in this campaign is titled . images of stars

Research highlights how Jerônimo’s victory was tied to portraying the election as a test of the PT’s strength in the Northeast.

Campaign materials frequently used the number 13 , images of stars, and the "GeroLula" concept to solidify the partnership between the state candidate and the presidential candidate.

The campaign used the jingle to link Jerônimo's image to popular Bahian culture and the national "Time de Lula" (Lula's Team), helping him surge from behind in the polls against ACM Neto.