For businesses, KBB offers integrated tools to build trust with customers and streamline operations.
: A 5-point scale used by editors to rank vehicles against their direct rivals. Dealer and Developer Solutions
Kelley Blue Book (KBB) is the automotive industry's standard for vehicle valuation and research, a reputation it has maintained since its founding in 1926. While it no longer publishes the physical "blue books" that gave it its name, it provides a comprehensive digital suite for car buyers, sellers, and dealers. kelly blue book
: A tool designed to capture and manage leads for car dealerships.
: Provides a "Fair Purchase Price" range for new and used cars based on recent local sales. Expert Analysis and Awards For businesses, KBB offers integrated tools to build
: Estimates what a dealer will offer you for your car this week.
: Annual recognition of the top models in nearly every vehicle category based on quality, reliability, and resale value. While it no longer publishes the physical "blue
Beyond pricing, KBB's editorial team performs hands-on testing to help consumers choose the right vehicle.