The song was heavily promoted on TikTok , where Kunno's massive following helped it become a viral trend.
El Cherry Scom, Rodrigo Films & Kunno – Hoy Te Toca Lyrics Kunno, El Cherry Scom, Rodrigo Films - Hoy Te Toca
The lyrics focus on themes of materialism , self-empowerment , and nightlife. It features recurring references to spending money, luxury brands like Dolce & Gabbana and Louboutin, and Kunno's signature "engreído" (cocky) persona. The song was heavily promoted on TikTok ,