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In the early 2000s, media representation was limited and often stereotypical. The 2012 cancellation of the talk show XY She after just one episode highlighted the intense public pressure on major broadcasters. However, the rise of Over-The-Top (OTT) platforms and YouTube has shifted the power dynamic:

: Creators like Pungja have amassed millions of views by documenting daily life as a transgender woman in Korea, bridging the gap between the LGBTQ+ community and the general public through humor and "mukbang" (eating shows). ladyboy korean video

Despite digital gains, social and legal challenges persist. High-profile cases, such as the 2020 discharge and subsequent passing of transgender soldier Hee-soo Byun , underscore the lack of legal protection against discrimination. In the early 2000s, media representation was limited