Lana Del Rey - Born To Die (official Music Video) 🆕 Premium Quality

It won "Best Pop – International Video" at the 2012 UK Music Video Awards and has since amassed over 700 million views on YouTube.

Lana Del Rey's music video, released on December 14, 2011 , remains a defining moment in modern pop culture, credited with triggering a "cultural reset" and establishing her signature cinematic aesthetic. Directed by Yoann Lemoine (also known as Woodkid), it was the first music video ever filmed at the historic Palace of Fontainebleau in France. The Story Behind the Visuals Lana Del Rey - Born To Die (Official Music Video)

Lana sits on a throne in the Trinity Chapel, flanked by two live tigers (filmed separately from the singer for safety). It won "Best Pop – International Video" at

The video popularized the "sad girl" and "Tumblr girl" aesthetics, influencing fashion trends like flower crowns and vintage Americana imagery. The Story Behind the Visuals Lana sits on

In 2019, Billboard recognized the song as one of the 100 tracks that defined the 2010s, noting its role in a "sonic shift" that changed the pop landscape.

Lana wrote the original treatment for the video under the title . Her vision was to create a metaphorical representation of heaven, which Lemoine adapted into a grand production featuring: