In 2017, they officially launched Las Jaras (Spanish for "the arrows") with a release that winked at Eric’s comedy roots. Their first hit, , featured actor John C. Reilly’s iconic character Dr. Steve Brule on the label. While the name was a joke for the fans, the wine inside was anything but: a meticulously crafted, low-intervention red blend designed to be food-friendly and full of "gulpable joy". A Serious Craft

The story of began in the most unlikely of ways: with a piece of salmon and a boot on a Malibu beach. A Chance Meeting

Years before they became a staple of the natural wine world, comedian (of Tim and Eric fame) met winemaker Joel Burt at a beach party. Joel was cooking salmon and had brought along a bottle of his own wine, but forgot a wine key. Eric watched in awe as Joel used his boot against a rock to pop the cork—a moment that sparked a deep friendship rooted in a shared love for authentic, high-energy food and drink. The Birth of "Sweet Berry Wine"

Today, Las Jaras is far more than a celebrity project. Operating as a "virtual winery" based in Sebastopol, California, they source organic and sustainable grapes from heritage vineyards across Mendocino and Sonoma. Joel Burt uses his technical background to champion "minimal intervention" winemaking, focusing on: Frequently Asked Questions - Las Jaras Wines