Lego Star -

The first wave launched with 13 sets, including iconic vehicles like the X-Wing and TIE Advanced. The collaboration's success was immediate, with sales reaching 500% of forecasted expectations, representing approximately 10% of LEGO's total sales in the United States that year. Evolution of the "System in Play"

In the late 1990s, the LEGO Group faced significant challenges and had few intellectual property (IP) partners. The decision to partner with Lucasfilm in February 1999 marked LEGO’s first venture into licensing external worlds. Despite initial internal skepticism, the timing aligned perfectly with the resurgence of interest following a 16-year gap between films and the release of The Phantom Menace . lego star

Over more than 25 years, LEGO Star Wars has evolved from simple builds into a sophisticated "System in Play" that covers every era of the saga. The EVOLUTION of LEGO Star Wars… The first wave launched with 13 sets, including