The official music video, directed by John Peterson, was released shortly after the single on November 3, 2022.
The Official Lyric Video focuses on the raw text of the song, allowing listeners to absorb the weight of the message without the cinematic distraction of the full music video. 4. Key Production Credits MACKLEMORE - FAITHFUL FT NLE CHOPPA (OFFICIAL LYRIC VIDEO)
NLE Choppa appears in a diner setting, acting as a grounding and supportive presence for Macklemore amidst the eerie visuals. The official music video, directed by John Peterson,
It served as the third single for his 2023 solo studio album, BEN . Key Production Credits NLE Choppa appears in a
The video starts with Macklemore driving to a cabin where he encounters a presumed demon , symbolizing his internal struggle with addiction.
The lyrics reflect on friendships lost to substance abuse, specifically referencing late rapper Mac Miller , who died of an overdose in 2018.
Macklemore wrote "Faithful" following a 2020 relapse during the COVID-19 lockdowns, which he described as a "familiar darkness" he thought he had escaped.