: The episode introduces Peggy Olson on her first day as a secretary, immediately exposing her to the office's rampant chauvinism [10, 15].
: The pilot had a production budget of approximately $3 million [13].
" Smoke Gets in Your Eyes ," the series premiere of Mad Men , aired on on AMC [13, 32]. Written by creator Matthew Weiner and directed by Alan Taylor , the pilot introduces the high-stakes, smoke-filled world of 1960s Madison Avenue [13]. Plot Summary
: In a definitive monologue, Don explains that advertising is about making people feel that "whatever you’re doing is OK" [14, 17].
: The episode carefully builds Don's persona as a master of reinvention, culminating in the "twist" ending that reveals he has a wife, Betty , and two children waiting for him in the suburbs [5, 18].