Made To Stick Review

: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status.

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. Made To Stick

: Use sensory information and specific examples rather than abstract language to make the idea graspable. : Use "anti-authorities" or vivid details to give

: Find the core of any idea by stripping it down to its most essential, compact form. Made To Stick