Watch the official music video to see the satirical take on digital party culture:
: Notably, Nicki Minaj appears in the video via a FaceTime call , further leaning into the digital obsession theme. Major Lazer - Run Up (ft. PARTYNEXTDOOR & Nicki Minaj)
Lyrically, the song revolves around themes of attraction and confidence. Nicki Minaj’s verse stands out for its bold wordplay, including references to Hillary Clinton, Monica Lewinsky, and her "Barbie" moniker. Diplo described the track as an effort to bring "classic Major Lazer style" back to the forefront by working with artists on the same creative "wave". The "Selfie-Obsessed" Visuals Watch the official music video to see the
: The video depicts a house party where every guest is glued to their smartphone, documenting every dance move and interaction. Diplo described the track as an effort to
: Provided the signature Caribbean-inspired electronic production.
: The directors stated the goal was to laugh at our "unconditional love" for smartphones through humor and exaggeration.