Making Numbers Count By Chip Heath Pdf -

Use a few well-known "landmarks" to help people navigate unfamiliar data.

If all the world’s water were in a gallon jug, humans could only drink less than 20 drops of it (representing the tiny fraction of accessible fresh water). 3. Use Emotional Numbers Astutely Connect statistics to feelings to drive action. Making Numbers Count by Chip Heath Pdf

Precise numbers like 40,100 can be distracting. Rounding to 40,000 makes the core message easier to grasp without losing the essential truth. 2. Ground Numbers in Familiar Scales Use "mental maps" your audience already knows. Use a few well-known "landmarks" to help people

Instead of saying "A very small percentage of Fortune 500 CEOs are women," say "There are more men named James among Fortune 500 CEOs than there are women ". Making Numbers Count by Chip Heath Pdf

Instead of using raw percentages or large figures, use comparisons that people can visualize immediately.