Marco Bellinazzo Вђ“ Le Nuove Guerre Del Calcio (... -

: Football has shifted from being a mere "pretext" for ideological wars to the "context" in which international power struggles unfold. Autocratic governments use football as a platform for sportswashing and geopolitical legitimacy.

: The book examines the transition from physical stadiums to the digital world, exploring the impact of the metaverse , gaming (PlayStation culture), and the risk of losing younger "digital native" generations who find traditional football less appealing.

: Private equity and venture capital seeking high returns. Marco Bellinazzo вЂ“ Le nuove guerre del calcio (...

: Le nuove guerre del calcio. Gli affari delle corporation e la rivolta dei tifosi . Publication Date : November 15, 2022. Pages : 368. Recognition : Finalist for the Premio Bancarella Sport 2023 .

: Large institutions treating clubs as financial assets rather than sporting entities. : Football has shifted from being a mere

: Companies like Amazon and Google competing for lucrative media and streaming rights.

: The industry has become a battlefield for: : Private equity and venture capital seeking high returns

: A central conflict exists between the push for an "elite show business" model and fans who advocate for a sustainable, popular model reminiscent of the "Maradona era," valuing the role of supporters over mega-contracts. Book Specifications Author : Marco Bellinazzo (Journalist for Il Sole 24 Ore ).