Mass Medium -
Messages are received by the audience at the same time or within a very short window, such as during a live news broadcast.
The audience is vast, varied, and largely unknown to the sender. mass medium
Traditional mass media are defined by several key features that set them apart from personal communication: Messages are received by the audience at the
Historically, mass media was a one-way street with no immediate feedback loop; modern digital media, however, has introduced "many-to-many" interactivity. The Evolution of Mass Media modern digital media
The history of mass media is a timeline of accelerating technological breakthroughs:
A single source (like a broadcaster or author) sends a message to millions simultaneously.
