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There is a major trend toward on-demand content, with women in the 35–54 age bracket increasingly favoring streaming services for in-depth searches and long-form entertainment.

Millennials and Gen X women are enthusiastic podcast listeners , often using audio content for "me time" or multitasking while commuting or managing household tasks. The Rise of the "Silver Influencer" There is a major trend toward on-demand content,

While movies are still popular, many adult women prefer binge-watching TV shows , particularly within the comedy, drama, and suspense/thriller genres. Modern women in midlife and beyond—often termed "mature"

Modern women in midlife and beyond—often termed "mature" in marketing—are no longer just passive observers of traditional media; they are the fastest-growing demographic on platforms once considered the playground of Gen Z. This shift represents a "demographic revolution" where women who led social movements in their youth are now dismantling aging stereotypes through digital engagement. A Shift in Content Consumption The New Digital Maturation: How Today’s Women Are

The media diet for women aged 35 and older has evolved from a reliance on linear television to a sophisticated mix of digital tools.

The New Digital Maturation: How Today’s Women Are Reclaiming Media

A defining trend is the emergence of mature content creators—often called "granfluencers" or "silver influencers"—who are reshaping social media landscapes. Millennial Content Consumption Fact Sheet