mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

: The lyrics, such as "Kikando e me olhando" (bouncing and looking at me), focus on the physical and visual connection between dancers at a funk party. It emphasizes a direct, uninhibited expression of desire that is characteristic of the genre’s "proibidão" roots, though this specific track is polished for mainstream club play. Cultural Impact and Viral Success

: The "vulgo do malvadão" (the "bad boy" alias) refers to a character archetype who is street-smart, confident, and irresistible within the party scene.

The song's success is largely attributed to its . DJ Win’s production uses a stripped-back, repetitive beat that is perfectly timed for short-form video content.

The track (often referred to by the lyrics "Chama o vulgo do malvadão" ), a collaboration between MC Braz, MC Tairon, and DJ Win , is a defining example of the modern Brazilian Funk scene—specifically the Belo Horizonte (BH) style known for its unique "MTG" (montagem) beats and minimalist production. Released in early 2022, the song became a massive viral hit on TikTok and Instagram, serving as a cultural bridge that brought the specific rhythm of Minas Gerais funk to a global audience. Lyrical Themes and "Malandragem"

At its core, the song explores themes common to and its regional variants: sexual liberation, the "baile" (dance party) atmosphere, and the persona of the malandro .

: Despite being in Portuguese, the "vibe" of the track transcended language barriers, leading to dance challenges worldwide.

While some critics argue that the lyrical content is repetitive, the song’s purpose is functional rather than literary: it is designed for the . It captures a specific moment in Brazilian pop culture where the "marginal" music of the favelas became the soundtrack for global digital trends, proving the soft power of Brazil's urban music exports.

: For Brazil, particularly the state of Minas Gerais, the song represented the rise of "Funk BH" as a competitor to the traditional Rio de Janeiro and São Paulo styles, characterized by its "aggressive" yet hypnotic basslines. Critical Analysis

Our differential values

CompanyGame develops complete gamification solutions that allow users to train, evaluate and achieve personal development.

mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

Simulators

Wide range of simulators, from lower to higher level of difficulty, different themes, valid for business training through a realistic management experience.

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Platform

Smart business simulation platform that includes analysis and metrics of student and teacher activities. Quantitatively and qualitatively evaluate the user experience using artificial intelligence.

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Support

Continuous personalized support service for teachers and students that involves the continuous training of teachers and coordinators.

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Tailored

Tailor-made developments for companies and training centers, applicable to training actions or support processes for business decision-making.

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Competitions

The Reto CompanyGame has generated a space where more than 250 universities meet annually. Competitions of the same style have been developed in Spain, Colombia, Ecuador-Peru or Mexico..

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Gamification

We develop training, marketing, internal communication and talent recruitment solutions based on gamification and tailored to the needs of companies and universities.

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What is a simulator?

CompanyGame business simulators allow you to put into practice and consolidate knowledge in different areas, in addition to developing and enhancing business management skills, in an environment that simulates reality.

Our simulators

CompanyGame has developed 6 categories of simulators.

Created for different levels and game modes, and focused on different industries.

Business & Strategy


Each simulator is developed in a specific business environment. Depending on the different decision areas and business processes included in the simulation model, CompanyGame simulators are used in more than one theme.

mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

Marketing & Sales


Understand the keys to marketing services or products, identify the main decision areas involved in this field, put knowledge into practice and understand key management indicators.

mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

Finance & Banking


Understand the main concepts and tools of economic-financial management, assess the financing needs of the company and establish financial guidelines.

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Entrepreneurship


Understand the steps to follow in the process of starting a new business. Create a business plan to be implemented later.

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Business Transformation


Manage a company that needs to make a change in the business model, especially produced by technological evolution.

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Hospitality & Services


Understand the economic and financial management and marketing of services in the hotel industry, ranging from a simple hotel to a complex chain of hotels.

Discover the full range of our simulators:
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Training courses

Training offer based on Courses with Business Simulators
Download Pdf.

Annual and international events

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Iberoamerican Symposium

in Business Simulation and Educational Innovation

The Symposium brings together authorities, organizations, teachers and experts in education and technology in the field of business administration to discuss the changes expected in the environment and the most appropriate responses from higher education institutions.

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Reto Companygame

International competition between the most important universities in Ibero-America

The Reto CompanyGame is an exceptional training and development opportunity in the field of business management and business administration.

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In the new era of communication

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We have created an international network at the service of innovation in training through business simulation.

At CompanyGame we are involved with the business world and the university educational community around the world for the development and application of the business simulator platform for training at all levels, from pre-university to professionals.

Alberto Marín
Founder & CEO at CompanyGame

Customers

We highlight our collaboration with:

Mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan... [95% TOP]

: The lyrics, such as "Kikando e me olhando" (bouncing and looking at me), focus on the physical and visual connection between dancers at a funk party. It emphasizes a direct, uninhibited expression of desire that is characteristic of the genre’s "proibidão" roots, though this specific track is polished for mainstream club play. Cultural Impact and Viral Success

: The "vulgo do malvadão" (the "bad boy" alias) refers to a character archetype who is street-smart, confident, and irresistible within the party scene.

The song's success is largely attributed to its . DJ Win’s production uses a stripped-back, repetitive beat that is perfectly timed for short-form video content. mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

The track (often referred to by the lyrics "Chama o vulgo do malvadão" ), a collaboration between MC Braz, MC Tairon, and DJ Win , is a defining example of the modern Brazilian Funk scene—specifically the Belo Horizonte (BH) style known for its unique "MTG" (montagem) beats and minimalist production. Released in early 2022, the song became a massive viral hit on TikTok and Instagram, serving as a cultural bridge that brought the specific rhythm of Minas Gerais funk to a global audience. Lyrical Themes and "Malandragem"

At its core, the song explores themes common to and its regional variants: sexual liberation, the "baile" (dance party) atmosphere, and the persona of the malandro . : The lyrics, such as "Kikando e me

: Despite being in Portuguese, the "vibe" of the track transcended language barriers, leading to dance challenges worldwide.

While some critics argue that the lyrical content is repetitive, the song’s purpose is functional rather than literary: it is designed for the . It captures a specific moment in Brazilian pop culture where the "marginal" music of the favelas became the soundtrack for global digital trends, proving the soft power of Brazil's urban music exports. The song's success is largely attributed to its

: For Brazil, particularly the state of Minas Gerais, the song represented the rise of "Funk BH" as a competitor to the traditional Rio de Janeiro and São Paulo styles, characterized by its "aggressive" yet hypnotic basslines. Critical Analysis

Michelin

Michelin

Banesto

Banesto

mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

Paradores

Banamex

Banamex

Consultec

Consultec

ENAN

Universidad Panamericana (UPANA) - ENAN

Escuela de Organización Industrial

Escuela de Organización Industrial (EOI)

mc_braz_mc_tairon_dj_win_chama_o_vulgo_do_malan...

Universidad Autónoma de Barcelona (UAB)

Universidad Privada Abierta Latinoamericana (UPAL)

Universidad Privada Abierta Latinoamericana (UPAL)

Universidad de Cantabria (UC)

Universidad de Cantabria (UC)

Universidad de Deusto (UoD)

Universidad de Deusto (UoD)