Media Buying Negotiation Tactics [ Exclusive Deal ]

: Use the official rate card as a ceiling, never a floor. Aim for discounts by showing the representative what they offer high-volume clients even if your current buy is smaller.

: Ensure you can cancel or pause the campaign with minimal notice (e.g., 48–72 hours) if performance doesn't meet KPIs. 🤝 Relationship & Communication media buying negotiation tactics

: Secure the right of first refusal for future high-impact placements or seasonal events. : Use the official rate card as a ceiling, never a floor

: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. media buying negotiation tactics