Media Buying Terminology | Chrome |

: The cost of reaching 1,000 people or impressions.

: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast media buying terminology

: An invitation-only auction for premium publisher inventory. Digital & TV Inventory Inventory : The total ad space available for sale. : The cost of reaching 1,000 people or impressions

Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher. : The cost of reaching 1