The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches).
Analyze how digital platforms track user behavior to sell "predictive" data to advertisers. Media Today: An Introduction to Mass Communication
In the modern landscape, mass communication is no longer a one-way broadcast but a data-driven ecosystem where media conglomerates use digital convergence to blur the lines between content, advertising, and social interaction, necessitating a higher level of consumer media literacy. Key Themes to Include 1. Media Convergence and Conglomeration and social interaction
Define mass communication and the current "digital-first" reality. Media Today: An Introduction to Mass Communication
The danger of only seeing information that confirms our existing biases. Suggested Paper Structure