Mikaila's brand is centered on and relatability , which has helped her amass over 18 million followers across her digital channels. Her content strategy involves:

Mikaila has transitioned from a struggling dance instructor to a "social media millionaire". Her business, , reportedly earned $1 million in 2021 alone through direct social media leverage.

She maintains a "bubbly and friendly" persona, which contributors note makes her seem more authentic than many other creators.

She monetizes her brand through her own merchandise , brand collaborations (including partnerships with health and fitness brands), and a YouTube channel that features both dance and personal content. Subscription & Exclusive Content

Beyond dance, she is an actress, model, and singer, recently debuting the single "What Goes Around Comes Around" .