The campaign was highly successful, generating over 2 million online views and resulting in an estimated 2.6 million incremental gallons of milk sold.
At the time, airing a 30-second spot during the Super Bowl cost approximately $3.8 million . Milk Mustache Campaign Super Bowl XLVII TV Comm...
The ad was designed to highlight the 8 grams of protein and essential nutrients in milk that help fuel active days. Production & Impact The campaign was highly successful, generating over 2
The campaign was highly successful, generating over 2 million online views and resulting in an estimated 2.6 million incremental gallons of milk sold.
At the time, airing a 30-second spot during the Super Bowl cost approximately $3.8 million .
The ad was designed to highlight the 8 grams of protein and essential nutrients in milk that help fuel active days. Production & Impact