Blockbuster franchises (Marvel, Dune) dominate the global box office through "spectacle" filmmaking.
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Narratives now span multiple formats, such as a video game becoming a prestige TV series ( The Last of Us ). Blockbuster franchises (Marvel
Attention spans are shrinking, leading to the rise of vertical, sub-60-second video content. leading to the rise of vertical
TikTok and Instagram have democratized content creation, making "creators" as influential as traditional celebrities.