Negative — Keyword Report(1).xlsx

Use a simple chart to show where your ads are showing up vs. where they should be.

Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative Negative keyword report(1).xlsx

An "interesting" report should also be a safety check. Look for "Negative Keyword Conflicts"—cases where a negative keyword is accidentally blocking a positive keyword you actually want to rank for. Use a simple chart to show where your ads are showing up vs

Instead of just listing terms, categorize them to show exactly who you are accidentally attracting. Negative keyword report(1).xlsx